Accessories Marketing Specialist

Posted 3 Days Ago
Be an Early Applicant
Dunton, Bedfordshire, England
In-Office
34K-34K Annually
Junior
Automotive • Software • Analytics
The Role
The Accessories Marketing Specialist will enhance accessory sales and profitability, support dealers, and act as the liaison with suppliers while integrating accessories into training courses and marketing materials.
Summary Generated by Built In
Company Description

MSX has been a trusted partner to leading vehicle manufacturers, their retailers, and mobility organizations globally for more than 30 years. Our unwavering commitment is to help our clients transform their businesses and effectively manage operations in the areas of: Sales Performance; Repair Optimization and Compliance; Parts and Accessories Sales Performance; and Consumer Engagement.
With our global teams, industry expertise, and the power of technology, we design and deliver tailored, sustainable, and innovative solutions and services that help our clients optimize their operations and captivate their customers.

Job Description

Join us to lead the way in maximizing accessory sales and profitability, acting as the go-to expert and innovator for Ford’s accessory portfolio.

Responsibilities

  • Improve sales and profitability of Ford accessories
  • Act as subject matter expert for accessory product queries, liaising with dealers, the field team, product marketing team,  FCSD-E marketing team, Technical Services and Daventry Parts Distribution Centre
  • Ensure dealers have the right product support materials (fitting instructions etc) to support accessory sales
  • Act as main point of contact with current/future suppliers for supplier-branded accessories, to identify product / marketing / sales opportunities
  • Identify additional accessories opportunities, evaluate the business case and work with suppliers / FCSD-E to bring accessories to market
  • Leverage the launch of new model launches to increase sales of accessories   
  • Support the pricing of accessories to ensure that we maximise sales and profitability  
  • Support the Accessory Marketing team  in the development of sell in and sell out programmes and comms materials (e.g. image accuracy)
  • Work with Ford College to ensure that accessories are integrated into dealer training courses
  • Work in collaboration with the public affairs team on Dressing press garage vehicles to promote both vehicle and accessory ranges.
  • Manage all accessory fixed content job menus including creation and administration
  • Work with vehicle sales and marketing teams to identify opportunities where accessories can be used to dress ageing stock vehicles at national, regional or dealer level
  • Ensure accessories are communicated in Ford of Britain Vehicle Brochures and approve FCSD content  for all brochures in Burrows Ibrams and Nuworld online system  
  • Provide insight into the accessory competition  (Halfords, on line retailers and other Vehicle Manufacturers) to identify best practice

Qualifications

  • Ideally 2–3 years of experience in Marketing, preferably within a dynamic, fast-paced environment
  • Proven ability to build strong working relationships, coupled with excellent communication skills and a results-driven mindset
  • Genuine interest and solid understanding of Commercial Vehicles
  • Strong analytical and written communication skills, with a high level of enthusiasm and attention to detail

What’s in it for you?

At MSX, our employees are the force behind our success. We are dedicated to empowering and encouraging our people and offer flexible working methods to suit all. We are a Disability Confident Committed organisation who takes pride in our diverse workforce.

In joining MSX, you can enjoy:

  • up to £34,000 per year (depending on experience)
  • 25-days annual leave per year
  • Paid business expenses
  • Cashback Health Care Scheme
  • Car salary exchange scheme
  • Potential to progress within the company, with global opportunities updated regularly

Additional Information

With over 5,000 employees based in more than 80 countries across the globe, our teams provide industry leading expertise that spans:

  • Consumer Engagement
  • Parts, Accessories & Service Performance
  • Actionable Insights
  • Repair Optimization & Compliance
  • Learning Solutions
  • Distribution & Sales Performance

Our proven track record means that we now partner with almost every car manufacturer on the market.

The MSX Purpose

To empower Movers and Makers to thrive in our ever-changing world

The MSX Mission

To harness our expertise in mobility, the creativity of our global teams, and the power of technology, to craft tailored, sustainable and innovative solutions.

The MSX Vision

To be the clients’ first choice, recognized for our operational excellence and commitment to driving change and innovation in the mobility industry.

MSX is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, neurodiversity or other personal characteristics and backgrounds, age, sexual orientation, gender reassignment, religion or belief, or marital and parental status. As users of the Disability Confident scheme, we interview all disabled applicants who meet the minimum criteria for the vacancy. 

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The Company
HQ: Detroit, MI
3,688 Employees

What We Do

MSX International (MSX) is a leading provider of technology-enabled business process outsourcing (BPO) services to OEMs in more than 80 countries. MSX’s deep automotive industry expertise combined with advanced data analytics and custom software solutions improve the performance of automotive dealership networks by increasing revenue, reducing cost and enhancing customer satisfaction. The company’s broad BPO services suite supports OEMs across Warranty and Technical, Parts and Service, Channel Management, Customer Engagement, and Fleet and Mobility. MSX employs more than 5,000 team members worldwide.

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