NASCAR chooses Amazon Web Services as its cloud computing partner

June 14, 2019
Written by Folake Dosu

cloud-computing-nascar-aws

Gentlemen, start your web engines. The National Association for Stock Car Auto Racing, better known as NASCAR, has inked a deal establishing Amazon Web Services as its preferred partner for machine learning, artificial intelligence and cloud computing, according to a recent statement.

In the works is a new AWS-powered video series on NASCAR.com called This Moment in NASCAR History that will showcase the greatest historical moments in NASCAR racing with viewers. The league also plans to migrate its 18-petabyte video archive to AWS, leveraging Amazon Rekognition for metadata tagging capabilities to cut down on thousands of hours of manual search time annually.

NASCAR also reveals plans to use Amazon SageMaker to train deep learning models using historical footage as well as Amazon Transcribe for automatic speech recognition to caption and time stamp archived videos. The partnership is yet another sign of Amazon’s dominance in the SaaS in cloud computing market.

“Speed and efficiency are key in racing and business which is why we chose AWS—the cloud with unmatched performance, the most comprehensive set of services, and the fastest pace of innovation—to accelerate our migration to the cloud.”

“Speed and efficiency are key in racing and business which is why we chose AWS—the cloud with unmatched performance, the most comprehensive set of services, and the fastest pace of innovation—to accelerate our migration to the cloud,” said Craig Neeb, Executive Vice President of Innovation and Development, NASCAR.

“Amazon’s 20 years of machine learning experience, along with our broad analytics and machine learning capabilities, make us the best choice for organizations who want to use machine learning to gain insights into their data and establish new levels of engagement with their customers,” said Mike Clayville, Vice President, Worldwide Commercial Sales at AWS. “NASCAR is utilizing cloud technology to enhance the way people experience the sport and deliver even more impactful content to fans.”

RelatedRead More About Cloud Computing

Great Companies Need Great People. That's Where We Come In.

Recruit With Us