Mae Rice
Staff Reporter at Built In
Expertise: Technology journalism
Education: University of Chicago; University of Minnesota

Mae Rice is a former Built In staff reporter covering marketing and emerging tech trends. Formerly editor in chief at MarketerHire, she is currently a senior content marketing manager at Klaviyo.

Prior to joining Built In, Rice was an associate editor at the local news site Chicagoist, senior writer at Groupon and a graduate instructor at University of Minnesota. She holds a master of fine arts in creative nonfiction from the University of Minnesota and a bachelor’s degree in sociology with a minor in statistics from the University of Chicago.

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103 Articles
dark side growth
Gunning for unicorn status doesn’t always make sense.
header how to test a new digital marketing channel
New digital marketing channels emerge all the time. Don’t go all in on all of them.
header product led growth and sales
Product-led growth won't replace sales, but it will require a more holistic approach to selling.
header natural language generation
Not exactly — but it can help a content strategy scale.
header could contextual analysis replace the cookie
Targeted ads used to follow us around the web. Contextual analysis places ads next to relevant content instead.
header marketing the cloud aws
How tech companies market the complex and invisible.
header federated learning
Training algorithms without centralizing sensitive data has applications in medical diagnostics and beyond.
header venture capital coronavirus
No, VCs haven’t stopped investing.
header go to market strategy
Three product marketers weigh in on how to build the most effective go-to-market strategy.
header mighty middle
According to a new report, venture funding is on the rise in non-coastal states like Texas and Colorado — and coronavirus hasn’t neutralized the trend.
header exco
Ad prices have plummeted, but EX.CO hasn’t renegotiated its revenue guarantees.
header design a database
It’s all about tradeoffs.