Jye Sawtell-Rickson is a senior data scientist at Meta in London. Sawtell-Rickson has worked on a wide variety of data science and analytics applications ranging from recommendation engines, delivery time prediction algorithms, logistic optimization problems, sales forecasting and customer segmentation models.

He has held positions at corporate firms including Meta, Rakuten and KPMG as well as in the startup industry in Asia. This work has spanned many sectors including e-commerce, finance, cybersecurity and now, the metaverse. During his career, he has also held roles as a product manager and marketing manager which gives him a wide set of viewpoints to bring to his analytics work.