Joe Procopio
Chief Product Officer at Growers
Expertise: Product development and management, sales
Education: North Carolina State University
Joe Procopio is the chief product officer of Growers and the founder of Teaching Startup. He has more than three decades of startup experience, including serving as the CPO of Get Spiffy, where he led product from $2 million to $60 million in annual revenue, and CPO of Automated Insights, where he co-developed the first commercially available generative AI. platform. In addition to Built In, Procopio regularly contributes to Inc. Magazine.
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You can’t get anywhere if you don’t know where you are.
The primer on COGS, indirect costs, model impact, CAC and LTV, markets and margins, competition, and value.
Your business can be location agnostic, win more funding, and get better talent.
To create a successful startup, it’s crucial for the founders and leaders to know how they operate. But it’s also just as important to identify every kind of entrepreneur you have at your company.
They discover, develop, and mine their market to find customer gold.
A startup’s leadership team needs to balance both the steady hand of experience with an unbiased approach to new ideas, so it should do both.
If you’re the idea person, make sure your hires, advisors, and investors are tried and true startup operators.
Splashy pre-release publicity rarely produces customer interest and sets unrealistic expectations for your product.
No, they don’t “throw around” money on big risks. For the most part, they’re spreadsheet-scouring risk mitigation machines.
Here’s how to make outsourced hires work for your company, at each stage of its growth.
If your people really are your greatest asset, everything else can take a back seat to accommodate their mental health.
What you learn can end up being the difference between building a good product and a potentially great product.