Joe Procopio
Chief Product Officer at Growers
Expertise: Product development and management, sales
Education: North Carolina State University

Joe Procopio is the chief product officer of Growers and the founder of Teaching Startup. He has more than three decades of startup experience, including serving as the CPO of Get Spiffy, where he led product from $2 million to $60 million in annual revenue, and CPO of Automated Insights, where he co-developed the first commercially available generative AI. platform. In addition to Built In, Procopio regularly contributes to Inc. Magazine.

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105 Articles
A lab experiment, closeup of test tubes, one of them is smoking.
When the going gets tough, it’s time to experiment.
Wooden blocks with carts on them. A person is adding a block with a bullseye on it.
Four tried-and-true sales approaches that are making a comeback in the digital age.
Brick wall being demolished.
Five strategies every founder should use to win their naysayers over.
Plastic blocks spelling out no code sitting on hardware.
Thanks to no-code platforms, developers can be freed from syntax. Use that to up your logic game.
A lightbulb that is not lit up.
Some common points of execution failure and how to get past them.
A paper plane in mid-air that has an airplane shadow.
Are you turning a little into a lot? And is that showing up in your bottom line?
Film clapperboard that says "what's your story".
Everyone loves a good story. Make sure yours hits all the right notes.
Four darts that have missed their targets on the dartboard.
If your product works for everyone, then it will also work for that market.
money-startup
Accounting is boring but very important. Just remember that everything is more expensive than it looks.
review-startup
A random review will get you exactly what you pay for, or worse.
successful-startup-sustainable
Why both growth and mission matter.
pitch deck
You’re not pitching your startup; you’re pitching an investment.