Joe Procopio
Chief Product Officer at Growers
Expertise: Product development and management, sales
Education: North Carolina State University
Joe Procopio is the chief product officer of Growers and the founder of Teaching Startup. He has more than three decades of startup experience, including serving as the CPO of Get Spiffy, where he led product from $2 million to $60 million in annual revenue, and CPO of Automated Insights, where he co-developed the first commercially available generative AI. platform. In addition to Built In, Procopio regularly contributes to Inc. Magazine.
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I’ve built enough projects that flopped to know that it usually comes down to the same problem: The product was nothing more than a great collection of features.
If you’re taking one step forward and two steps back, you might have lost your direction. Here’s how to get it back.
The product that ultimately makes you massively successful tomorrow may look nothing like the product you’re selling today.
The root of every business decision is money and time.
These days, you can get pretty far without experienced help — but the fall can be dramatic.
How I used a text editor to start building products, features and even entire companies.
Build customer engagement into your product without expensive software.
To offer a successful product, you need to build a solution bridge.
How to go from idea to reality to viability to scalability.
A step-by-step guide to building a product that’s enterprise-viral.