Joe Procopio
Chief Product Officer at Growers
Expertise: Product development and management, sales
Education: North Carolina State University
Joe Procopio is the chief product officer of Growers and the founder of Teaching Startup. He has more than three decades of startup experience, including serving as the CPO of Get Spiffy, where he led product from $2 million to $60 million in annual revenue, and CPO of Automated Insights, where he co-developed the first commercially available generative AI. platform. In addition to Built In, Procopio regularly contributes to Inc. Magazine.
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A definitive guide to faking the product until you actually make the product.
Confrontation and controversy aren’t always bad things. In fact, they’re usually catalysts for opportunity.
To be perfect, your product needs a general manager.
Let’s dispel the myth that social media marketing is all about memes and influencers.
When you share your time, resources, and knowledge, it often does as much for you as it does for the person you’re sharing with.
How I learned to innovate thanks to company-sponsored partying.
You need to properly separate customer success and customer support.
What if you brought the knowledge and motivation of your most passionate users in-house?
Sometimes you have reject the newsletter-in-a-box and start from scratch.
Maximize customer buy-in by putting yourself in their shoes. Here’s how writing your functional documentation can help you do it.
When you lean too far into the gig economy, you're just someone else’s middleware.
Can we finally admit that it’s time to start promoting high-speed, low-burn, organic growth?