Joe Procopio
Chief Product Officer at Growers
Expertise: Product development and management, sales
Education: North Carolina State University
Joe Procopio is the chief product officer of Growers and the founder of Teaching Startup. He has more than three decades of startup experience, including serving as the CPO of Get Spiffy, where he led product from $2 million to $60 million in annual revenue, and CPO of Automated Insights, where he co-developed the first commercially available generative AI. platform. In addition to Built In, Procopio regularly contributes to Inc. Magazine.
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B2X takes an agnostic approach to who you're selling to. But it requires a product and sales strategy that can conform to multiple requirements and use cases.
A weak support team can lead to a weak company. To maximize efficiency, prioritize triage, communicate holds, fix the escalation path, and allow for generosity.
Sorry, founders — a product requirements document isn’t sexy, but it is a must for building a successful product. Here’s what you need to write a winning PRD.
I’m not going to talk you out of it, so let’s make sure you take your best shot.
How to keep it simple — and solvent.
Here’s a simple tool that I use to help startups, including my own, turn their plans into reality.
Avoid the lazy mistakes that come with poor pitch planning.
If you want your no-code business to take off, you have to treat it as a tool, not a business idea.
The only way to succeed — with a startup or anything else you pursue — is to understand what makes you different and be faithful to it.
As the volume of available data grows more overwhelming, you need to reduce the noise at the source.
Tapping the value of your email list could be the game changer that allows you to find elusive market fit.
Your circle should make it easier for your company to get what it needs.