Joe Procopio
Chief Product Officer at Growers
Expertise: Product development and management, sales
Education: North Carolina State University

Joe Procopio is the chief product officer of Growers and the founder of Teaching Startup. He has more than three decades of startup experience, including serving as the CPO of Get Spiffy, where he led product from $2 million to $60 million in annual revenue, and CPO of Automated Insights, where he co-developed the first commercially available generative AI. platform. In addition to Built In, Procopio regularly contributes to Inc. Magazine.

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105 Articles
A product roadmap will show you where you are and how far you've come.
Tracking Real Startup Progress on a Product Roadmap
Make sure your effort is balanced and your destination is clear.
A person buying a subscription. Subscription prices depend on what is being offered and how.
How to Price Your Startup’s Subscription Product
The cost depends on what's being offered and how.
Five targets are lined up, with several arrows in the center of the nearmost one. /product-management/5-goals-free-trials
5 Goals Your Startup’s Free Trial Must Achieve
Don’t just give your product away blindly, make those trails count.
The right free-tier pricing plan can get customers to stick around.
How Startups Can Maximize Conversions With Free-Tier Pricing
Done right, free tiers can act like quicksand to keep customers with you.
Startups need to break stuff to be innovative.
Why Startups Need to Break Stuff
It’s all about innovation.
A person with a checklist. Create an onboarding checklist to confirm your customers really need your product.
This Extended Onboarding Checklist Promotes Customer Success
Take the extra step to confirm your customers really need your product.
Fully defined and identified customers are a crucial part of a successful sales strategy.
Taking a Product to Market? Don’t Skip This Big Step.
Selling involves more than a landing page and credit-card form.
how-to-fix-your-mvp
Here’s What to Do When You Have a Flawed Minimum Viable Product
Very few MVPs are complete successes out of the gate. The key is to correct course and try again.
Here’s how to build customer success into release management.
Drive Customer Success With Every New Product Update
Here’s how to build customer success into release management.
Product pricing problems vex grimacing man at a grocery store
Is Your Product’s Price a Problem?
It’s either too high, too low or just doesn’t communicate the proper value.
hard path
Why Startups Need to Follow the Hard Product Path — Not the Easy Money Service Train
Four steps for keeping your innovative product company from becoming just another shop.
A big dog examines a smaller dog's lunch.
What to Do When Your Startup Uncovers a New Competitor
Don’t fight on their turf. Take the battle straight to them.