Joe Procopio
Chief Product Officer at Growers
Expertise: Product development and management, sales
Education: North Carolina State University

Joe Procopio is the chief product officer of Growers and the founder of Teaching Startup. He has more than three decades of startup experience, including serving as the CPO of Get Spiffy, where he led product from $2 million to $60 million in annual revenue, and CPO of Automated Insights, where he co-developed the first commercially available generative AI. platform. In addition to Built In, Procopio regularly contributes to Inc. Magazine.

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104 Articles
A strip of paper is ripped away to show another piece of paper below it with “What’s new?” typed on it. /product-management/release-management-documentation
Ignoring this important documentation process sabotages great products and features.
A woman looking askance at a computer. Recruiters should spot fake talent during a job interview.
Fake talent can sink your company. Here’s how to sniff it out.
A person applies duct tape over a crack in masonry. /customer-success/customer-success-not-making-customers-happy
Don’t let your customer success strategy mask the flaws in your product. Instead, make sure it uncovers them.
An American speed limit sign showing a limit of 80 miles per hour. /product-management/product-roadmap-velocity
Let’s go fast without breaking stuff — which means that sometimes, for some things, you have to go a little slowly.
Great content delivered to an engaged audience can be rocket fuel for sales.
Great content delivered to an engaged audience can be rocket fuel for sales.
First develop a digital product marketing infrastructure to succeed at marketing.
First, develop a digital product marketing infrastructure.
To make customers happy, ask what they do, not what they want.
Ask what they do. Then focus on saving them time.
Companies should spend startup cash differently, depending on where they are in the growth cycle.
Here’s how early-, growth- and late-stage companies should spend that precious cash.
Great content should attract more prospects and push current prospects further down the sales funnel.
Great content should attract more prospects and push current prospects further down the sales funnel.
Strategic email marketing can capture customers and maximize recurring revenue.
The secret? Be strategic, not tactical.
A strong product release will result in products customers actually use.
How startups can build products their customers will actually use.
A product roadmap will show you where you are and how far you've come.
Make sure your effort is balanced and your destination is clear.