Joe Procopio
Chief Product Officer at Growers
Expertise: Product development and management, sales
Education: North Carolina State University
Joe Procopio is the chief product officer of Growers and the founder of Teaching Startup. He has more than three decades of startup experience, including serving as the CPO of Get Spiffy, where he led product from $2 million to $60 million in annual revenue, and CPO of Automated Insights, where he co-developed the first commercially available generative AI. platform. In addition to Built In, Procopio regularly contributes to Inc. Magazine.
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At what point does the label stop helping your prospects and start hurting them?
Start by thinking about growth as dominoes, because getting to growth with a startup is about chaining together and locking in the lessons from all the wins. Like dominoes, you build momentum.
Consider potential markets, value and viability before pushing the automation button.
Turn your customer’s business needs into key benefits, then start building.
Believe it or not, our expert starts with the company’s vision.
Using customers’ names can validate your business. Asking them first is the right thing to do.
Project management is often disguised as product management, but they could not be more different.
Non-tech founders need knowledge and time, plus money, to start a high-tech company.
Ask yourself four questions about risk tolerance versus risk aversion.
Here’s a conceptual framework to help keep your no-code and low-code effort simple, but comprehensive.
This is how you build the car while it’s speeding down the highway.
There are formulas and market multiples. Then there’s what someone is willing to pay.