Hal Koss
Senior Associate Editor at Built In
Expertise: Tech journalism
Education: Loyola Marymount University

Hal Koss is a Built In senior associate editor overseeing features and updates for the site’s editorial coverage. He has reported on ideas and trends in marketing, technology and startups for Built In, and his work has also appeared in OneZero and The Weekly Standard, among other publications.

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133 Articles
hed cannabis marketing
What the Evolving Cannabis Culture Means for CBD and Marijuana Marketing
Cannabis is going mainstream, but marketers still face substantial challenges.
logo hed
How Burger King and GM’s Logo Redesigns Both Look to the Future
They may look different, but they’re both about the future.
brand equity hed
Brand Equity: How to Measure a Brand’s Value
Every marketer knows brand equity is important. Why can’t they agree on how to measure it?
copywriting hed
We Had an Award-Winning Copywriter Analyze Toilet Paper Ads — and Offer Copywriting Tips
Our conversation was flush with insights.
recess hed
This CBD Seltzer Brand Wants to Build a Media Empire
Recess is getting creative to spread the word.
operations tech stack
How to Pick the Right Tools for Your Ops Stack
New tools are fun, but don’t get too carried away.
net promoter score measurement tool with arrow pointed at a 10 score
What Is a Net Promoter Score? Should Your Company Care About Its NPS?
What you should know about the controversial SaaS metric.
audience development
Audience Development Turns Visitors Into Regulars
Building a loyal following is about playing the long game.
row of matches with a match at the end being lit on fire
What Is Change Management?
You can’t fix your problems if employees aren’t on board.
fixer gig economy
What Comes After the Gig Economy? A Q&A With Grubhub Co-Founder Mike Evans.
His new handyperson service is built on a full-time workforce.
note taking apps hed
11 Best Note-Taking Apps to Help You Stay Organized and Productive
For building personal wikis and tracking daily to-dos.
roam hed
Roam Is a Note-Taking Tool, and a Dream of a Better Self
Its app connects ideas the same way our brains do. Its cult following has helped it land record-breaking investments.