Hal Koss
Senior Associate Editor at Built In
Expertise: Tech journalism
Education: Loyola Marymount University

Hal Koss is a Built In senior associate editor overseeing features and updates for the site’s editorial coverage. He has reported on ideas and trends in marketing, technology and startups for Built In, and his work has also appeared in OneZero and The Weekly Standard, among other publications.

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133 Articles
megaphones, earned media examples
From viral stunts to funny social posts, here’s how brands get free publicity from their promotional efforts.
Cardboard box with a parachute, drops marketing
Why drops are spreading from streetwear to software.
radio flyer wagon
The century-old company is launching a line of scooters and e-bikes — but the little red wagon isn’t going anywhere.
Laptop showing a cartoon rocket ship on the screen, growth hacker
Everything you need to know about the job that turned marketing into a mad science.
keyword research. Magnifying glass on keyboard.
SEO leader Eli Schwartz tackles SEO misconceptions in this Q&A.
marketing books
A crash course from some of the greatest minds in marketing.
vacation poolside fm
Inside the retro radio station’s viral marketing campaign.
microphones
Earned media strategy is all about the long game.
hed email newsletter ads
New marketplaces connect brands with independent creators.
experiential marketing summer
As vaccines roll out, brands are getting back out there.
yellow earphones
Listen to the best marketers in the biz.