Hal Koss
Senior Associate Editor at Built In
Expertise: Tech journalism
Education: Loyola Marymount University

Hal Koss is a Built In senior associate editor overseeing features and updates for the site’s editorial coverage. He has reported on ideas and trends in marketing, technology and startups for Built In, and his work has also appeared in OneZero and The Weekly Standard, among other publications.

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133 Articles
Bird outlines on cards, twitter marketing
Want to find better marketing conversations? Start here.
Illustration of a basketball holding a selfie stick
Thanks to a change in the NCAA’s endorsement policy, the era of student-athlete influencers is just getting started.
a hand with a rosary holding a megaphone coming out of a tablet
And what their stories say about hiring candidates from unconventional backgrounds.
concept art of people in cyberspace
Brands are minting NFTs and sponsoring virtual events. Here’s what it all means.
party hats next to a laptop, virtual team building
From icebreakers to big corporate events.
Distorted image of a person looking stressed marketing attribution
Either your marketing is getting better or worse. Don’t overthink it.
Chess pieces, with a pink knight. b2b saas positioning
Breaking down the positioning process for B2B SaaS companies.
A smiley face angel on a $100 bill, angel investor
The barrier to entry has never been lower for people who want to invest their own money in startups — and the implications are massive.
lightbulb on scale
It’s been 10 years since Eric Ries wrote ‘The Lean Startup’ — and we’re still debating the concept’s merits.
interactive content
It’s fun, and it can help you understand your customers.
sms marketing hed
These platforms help businesses connect with customers over text.
A projector with a unicorn background, pitch deck hed
A guide to building presentations that land meetings — and investments.