Hal Koss
Senior Associate Editor at Built In
Expertise: Tech journalism
Education: Loyola Marymount University

Hal Koss is a Built In senior associate editor overseeing features and updates for the site’s editorial coverage. He has reported on ideas and trends in marketing, technology and startups for Built In, and his work has also appeared in OneZero and The Weekly Standard, among other publications.

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133 Articles
heart and brain illustration mental health stigma
Taboos surrounding mental health challenges are weakening — but there’s still a long way to go.
delivery person holding food containers
It’s a food brand, a hardware startup, a logistics operation. In short, Tovala has to get a lot of things right at once.
Emails delivered as spam or reliable as they arrive at a computer.
Why some marketing emails make it to inboxes and others don’t.
black friday shopper
Many businesses don’t offer Black Friday deals. Their reasons are often more practical than you think.
A blue envelope with a new email alert, best marketing newsletters
Stay up to date with the world of marketing.
newspaper on laptop
Ever wonder if your content marketing should be its own media brand? Here’s what to consider.
A collage of digital pizzas, some better than others.
What fear and fake pizza restaurants tell us about consumer preferences.
flashlight dark social
Here’s how marketers should think about untrackable traffic.
3D image of a house with a for sale sign, domain investing virtual real estate
Digital assets are all the rage. And .com paved the way.
storybook business storytelling
Everybody wants to be part of a bigger story.
shadow puppets of a dragon, princess and knight a horse, storytelling marketing
Why storytelling marketing works — plus eight examples showing how it’s done.
A stack of different hats, marketing generalist
It’s still a specialist’s world, but that could be changing.