Hal Koss
Senior Associate Editor at Built In
Expertise: Tech journalism
Education: Loyola Marymount University

Hal Koss is a Built In senior associate editor overseeing features and updates for the site’s editorial coverage. He has reported on ideas and trends in marketing, technology and startups for Built In, and his work has also appeared in OneZero and The Weekly Standard, among other publications.

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133 Articles
chess pieces to symbolize brand positioning
Plus a guide on how to create a brand positioning strategy.
person being interviewed
Demonstrate that your career goals align with the job at hand.
network effects
A guide to the principle that powers some of the biggest platforms and startups today.
gamification
Inside the design technique that turns everyday products into engaging games.
An employee advocating for their company through their personal social media accounts.
The best influencers you can hire already work for you.
netflix book
According to the tell-all book on Netflix’s company culture, working there is anything but chill.
copywriting ai
In the future, we’ll all be editors.
Groups of workers in the shape of arrows inspired by transformational leadership.
All about transformational leadership — what it is, how it works and whether it’s the best style of leadership for today.
Social media and tool icons floating around a large hashtag icon.
These tools help companies manage and measure employee social marketing efforts.
A close up of a t-rex eye with its next moonshot, investment prey in its sight.
Venture capitalists use slightly different criteria for evaluating moonshot startup ideas — dinosaur amusement parks included.
A24 branded condiment packets made for their next marketing campaign.
How the movie distributor uses marketing to stand out from the crowd.
Art of a person signing a digital document demonstrating how to access gated content
It’s not because they’re too busy to fill out a form.