Companies use vision statements to give a succinct overview of a shared purpose that guides their workplace. An effective company vision outlines a clear and often ambitious long-term goal, setting the tone for how the organization will pursue its overall objective. The following are examples of companies with vision and how they articulate their aspirations.
Companies With Vision
- Jabra Hearing
- Mixbook
- Zoom
- Ikea
- Southwest Airlines
- Afresh
- firsthand Health
Companies With Vision
Founded: 2011
Headquarters: Santa Monica, California
Technology company Snap is known for the Snapchat mobile app, which allows users to send and receive messages, videos and photos that disappear after a certain amount of time. Snap also works with emerging technologies like AI and AR to deliver innovative features such as sponsored AR filters that brands can use to boost customer engagement through Snapchat.
Vision: “We believe the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world and have fun together.”
Founded: 2009
Headquarters: New York, New York
GameChanger operates a digital platform for streaming youth games for sports such as baseball, basketball, lacrosse, soccer and softball. Its software also includes features like automatically generated highlight clips and real-time scoreboard capabilities to help viewers follow the action.
Vision: “Build the first and best place to experience the youth sports moments important to you.”
Founded: 2017
Headquarters: Boston, Massachusetts
1upHealth makes products that enable healthcare interoperability by streamlining acquisition, management, sharing and analysis of clinical data. Its technology is designed to serve healthcare payers, medical providers, digital health companies and organizations in the life sciences space.
Vision: “At 1upHealth we’re redefining interoperability and solving healthcare’s toughest data challenges.”
Founded: 2005
Headquarters: Hudson, Ohio
Leaf Home’s direct-to-consumer brands provide customers with technology products to support their home maintenance and safety projects. For example, Leaf Home Safety Solutions offers stair lifts, walk-in tubs and custom tub-to-shower conversion services, while Leaf Home Water Solutions specializes in affordable water treatment systems.
Vision: “To be the leading direct-to-consumer provider of innovative, branded home solutions delivering a superior end-to-end experience to homeowners.
Founded: 2006
Headquarters: Munich, Germany
Businesses in a variety of industries use commercetools’ technology to bring together components from various vendors so they can create engaging online shopping experiences. The company has more than 600 employees spread across a dozen global offices serving organizations that operate under B2B, B2C and D2C business models.
Vision: “As leaders in digital commerce technology, commercetools is at the forefront of driving the evolution of commerce innovation. We enable businesses to build outstanding shopping experiences while championing positive change for a better world.”
Founded: 2011
Headquarters: New York, New York
Celonis makes process mining software, which helps organizations in a diverse range of industries analyze their internal operations so they can reduce inefficiencies, make teams more effective and capitalize on untapped business opportunities. Its global roster of customers includes major enterprises such as PepsiCo, Johnson & Johnson, Uber, Wells Fargo and Cisco.
Vision: “Celonis is on a mission to make processes work for people, companies and the planet.”
Founded: 2009
Headquarters: Oakland, California
Block builds financial services tools that work to empower consumers and enrich their lives. Its solutions Square Cash App, Tidal, Spiral and TBD work to shorten the distance between having an idea and making a living off that idea.
Vision: Supporting economic empowerment.
Founded: 2016
Headquarters: Menlo Park, California
GRAIL is a healthtech company developing solutions to advance early cancer detection. The company leverages next-generation sequencing, large-scale clinical studies as well as computer and data science to innovate safe and effective technologies to transform cancer care.
Vision: “Our mission is to detect cancer early, when it can be cured. We are working to change the trajectory of cancer mortality and bring stakeholders together to adopt innovative, safe, and effective technologies that can transform cancer care.”
Founded: 2014
Headquarters: Cambridge, Massachusetts
MORSE’s technology is designed to solve complex issues faced by the U.S. National Security Ecosystem. The company’s guidance navigation and control capabilities work to make things easier for operators. Its tech leverages sensor data to pinpoint vehicle positions and states, determine the most efficient path to a mission’s objective and command vehicles to follow that path.
Vision: “MORSE is a specially selected team of scientists, engineers and software developers who use asymmetric and unconventional approaches to deploy practical solutions that solve difficult multi-disciplinary problems faced by the U.S. National Security Ecosystem.”
Founded: 1894
Headquarters: Chicago, Illinois
UL Solutions uses its lineup of products and expertise in safety science to help companies across a diverse array of industries build safer and more secure work environments, achieve sustainable operations and responsibly develop and launch new products. UL Solutions’ software offerings include UL 360 for managing environmental, social and governance data and UL Prospector to streamline material sourcing so products can get to market faster.
Vision: “Our mission is working for a safer world.”
Founded: 1849
Headquarters: New York, New York
Pfizer is a global pharmaceutical company working to apply advances in science and technology to the development of vaccines and medical treatments. Its product pipeline includes compounds being developed to address conditions such as metastatic breast cancer, heart failure, ulcerative colitis, atopic dermatitis and sickle cell disease.
Vision: “We’re in relentless pursuit of breakthroughs that change patients’ lives. We innovate every day to make the world a healthier place. It was Charles Pfizer’s vision at the beginning and it holds true today.”
Founded: 2002
Headquarters: San Mateo, California
Achieve is a financial services company that provides consumers with loans and debt management solutions. For example, the Achieve GOOD App allows users to visualize their spending and follow a plan for paying off their debt and preventing the accumulation of future debt. The company says it has served upwards of 1.5 million members, working with them to resolve billions of dollars in debt.
Vision: “We empower everyday people to move forward on the path to a better financial future.”
Founded: 2016
Headquarters: Broomfield, Colorado
Biofire brings together engineers from a variety of backgrounds to develop firearms infused with tech-enabled safety features. The Biofire Smart Gun is designed to be unlocked for use through fingerprint and facial recognition systems and then automatically locks once it leaves an authorized user’s hand. Gun owners have control over temporary or permanent access to their smart gun for other trusted individuals.
Vision: “Our vision is to produce a safer tomorrow and build the future of firearms safety.”
Founded: 2015
Headquarters: Fully remote
Agile Six works with government agencies to design and develop tech solutions that enable them to better serve the public. For example, the company has worked with the Department of Veterans Affairs to streamline their editorial processes so it’s easier to publish information that’s critical for veterans to be able to access.
Vision: “We upgrade government technology in order to make day-to-day life easier for citizens.”
Founded: 2016
Headquarters: San Francisco, California
Sandbox VR has more than two dozen retail and franchise locations where consumers can navigate virtual worlds using its proprietary technology. Groups can choose from a selection of immersive social and gaming experiences created by Sandbox VR’s in-house development studio. They can play as a pirate in a treasure hunt, for example, or battle zombies.
Vision: “Our mission is to bring people closer together through world-class immersive experiences.”
Founded: 2017
Headquarters: Fully remote
Chainlink Labs has a fully distributed workforce and a work-from-anywhere policy. Through their blockchain-based technology, the company aims to maximize trust by decentralizing data authentication to establish cryptographic truth.
Vision: “The vision of Chainlink Labs is to build Chainlink into a full-featured platform where builders can quickly access a wide range of pre-built and time-tested services while also having the flexibility to build their own custom solutions.”
Founded: 1987
Headquarters: Cincinnati, Ohio
PatientPoint’s technology is designed to improve patient engagement. Solutions like custom health content, online reputation management and remote patient monitoring have helped improve patients’ health, according to PatientPoint, leading to increases in proactive measures such as smoking cessation counseling and screenings for various types of cancer.
Vision: To be globally recognized for the positive impact our programs have on patient empowerment and patient health.
Founded: 1884
Headquarters: New York, New York
Memorial Sloan Kettering Cancer Center is an established name in cancer care with more than a century-long legacy of treating patients. It invests heavily in research, training and technology. It also created a cancer engineering doctoral program that trains biomedical scientists to bring together engineering, physical science and computing in an effort to improve cancer diagnoses and treatments.
Vision: To be the world’s leading authority on cancer.
Founded: 2018
Headquarters: Fully remote
Jabra Hearing is a health tech company that offers direct-to-consumer hearing aids that are managed remotely. Looking to the future of telemedicine and hearing care, the company has developed tech that will allow clients to access audiology services on a remote basis. Jabra’s in-house audiology team works with its clients to onboard them to its high-tech, Bluetooth-enabled hearing aids.
Vision: Enable everyone to reach their full hearing potential.
Founded: 2006
Headquarters: Fully remote
Mixbook creates custom photo books, cards, calendars and home décor using clients’ photographs. By providing both the design templates and the printing services, it enables any client with family photos to quickly create a photo book or other memento and have it shipped directly to their address. To serve a generation of people accustomed to social media features like graphics programs and filters, Mixbook projects are fully customizable.
Vision: We’re on a mission to empower creativity and deepen human connection — transforming how people capture and share their most meaningful memories. Our future is one where our products allow people to feel seen and valued. Where memories are creatively exchanged and relationships are strengthened.
Founded: 2008
Headquarters: Newport Beach, California
Technossus is an IT company that consults on data and analytics, cloud computing and process engineering. It serves the healthcare, aerospace and financial services industries. The company’s healthcare tech division works with clients to implement bioscience software and healthcare system transformations, while aerospace uses big data, AI and machine learning to optimize IT performance.
Vision: We will be the company that owns the intersection of consultative thinking and expert software development using the most advanced technologies.
Founded: 2011
Headquarters: San Jose, California
Zoom has a variety of communication and collaboration tools for businesses and individual users. Those offerings include video meetings, a chat function, an online whiteboard for shared brainstorming, solutions for hosting online webinars and email and calendar invites to make scheduling simple and efficient.
Vision: “One platform delivering limitless human connection.”
Founded: 1943
Headquarters: Delft, Netherlands
Retail furniture company IKEA got its start in Sweden in the 1940s, but has since grown into a global brand with 460 stores in 62 markets. IKEA sells all sorts of home goods, from sofas and dining tables to rugs and light fixtures. The company also works with research and design lab SPACE10 to develop innovative new design solutions.
Vision: “To create a better everyday life for the many people.”
Founded: 1971
Headquarters: Dallas, Texas
Southwest Airlines flies customers to domestic and international destinations. The company operates out of 120 airports in 11 different countries, with flight options for both individual consumers and business customers. Southwest is known for allowing travelers to check their first two bags for free and choose where they’ll sit as they board the plane, rather than reserving a particular seat in advance.
Vision: “To be the world's most loved, most efficient, and most profitable airline.”
Founded: 2017
Headquarters: San Francisco, California
Afresh builds inventory solutions for grocers, balancing its mission to eliminate food waste with a commitment to ensuring people have access to fresh food options. The company’s technology uses artificial intelligence to help grocery stores make smarter ordering decisions and streamline their workflows.
Vision: “A world where everyone has the food they need and none of it goes to waste.”
Founded: 2021
Headquarters: New York, New York
Firsthand provides services to people who have been diagnosed with serious mental illness. Its team members help them access peer, social and medical support, meeting with patients at home or other convenient spots in their local area. In addition to its New York headquarters, firsthand has locations in Florida, Ohio and Tennessee.
Vision: “A world where individuals living with serious mental and physical illnesses live their best possible lives.”
